Expert Led AI Consultancy
How SMEs can start with AI - The Smart First Step
Artificial Intelligence (AI) is no longer the exclusive domain of tech giants. Today, small and medium-sized enterprises (SMEs) are increasingly tapping into AI tools to streamline operations, reduce costs, and unlock new revenue streams. You may be curious about AI but unsure how to apply it in your business, don't worry you're not alone!
Despite the growing availability of AI platforms and automation tools, one big question remains: Where should your business start with AI?
The answer isn’t always obvious, especially when “AI” can mean everything from predictive analytics to generative content tools to process automation. One of the biggest mistakes SMEs make is adopting AI simply because it’s trending. Without a clear business case, AI initiatives risk becoming expensive experiments that don’t deliver ROI.
The goal shouldn’t be to "use AI", the goal should be to identify the key cost drivers, revenue opportunities, and operational inefficiencies in your business, and then determine whether AI can help address them.
That’s why starting with experienced consultancy and/or interim management is often the most effective approach. Embedding an experienced Interim Manager or Consultant within your business will enable you to:
- Understand your business processes deeply
- Identify the most impactful AI use cases
- Align AI initiatives with your strategic goals
- Avoid unnecessary tech spend
Think of it as your bridge between business strategy and digital transformation. You don't want somebody who just recommends AI tools, you need to assess your operational realities, and only then can practical, scalable solutions be proposed. Once you have a list then these can be prioritised based on your business needs. Expert advice will reveal high-impact, low-barrier opportunities where AI can make a difference (some common use cases are outlined below).
Common SME Use Cases for AI (That Actually Work)
- Customer service automation (e.g., AI chatbots, email classification etc.)
- Sales forecasting and demand prediction
- Inventory and supply chain optimization
- Process automation for repetitive admin tasks
- Enhanced marketing personalization and segmentation
But these use cases only make sense after a tailored assessment. That’s why getting help is crucial: it grounds your AI adoption in business needs, not hype!
Start Small, Scale Smart
AI adoption doesn’t have to be overwhelming or expensive. With the right guidance, most SMEs can start small, perhaps with a pilot in one department and then scale as benefits become clear.
Ready to Explore AI—The Right Way?
At pm² we can uncover what AI can do for your business. Starting with what matters most: your people, processes, costs and growth potential. Talk to us if you want to learn more.









